Personally, we’re not seeing much if any being spent by our (http://www.voveo.com) clients… could be because our clientelle are largely b-to-b. I would venture to guess that b-to-c companies would take a different view. This WSJ article questions the value. Also cites some figures on spend.
For b-to-b, a better approach to getting into social is through a customer support medium… can kill two birds with one stone. Not to mention, there are free, brandable, hosted solutions out there.
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A new way to network socially…
Personally, we’re not seeing much if any being spent by our (http://www.voveo.com) clients… could be because our clientelle are largely b-to-b. I would venture to guess that b-to-c companies would take a different view. This WSJ article questions the value. Also cites some figures on spend.
For b-to-b, a better approach to getting into social is through a customer support medium… can kill two birds with one stone. Not to mention, there are free, brandable, hosted solutions out there.