Comments on what questions to ask channels to provide feedback on marketing media? »
April 27, 2009
vandybim @ 1:36 pm
U need to do some secondary data work before u go to the channel -to see what works where. (Readership / Viewership data by location)
U cud ask the following to ur channel:
- Ranking / 5 point rating would help.Channel to rate or rank the various media on which would work better for them.
- U cud ask how they have spent THEIR money to promote their business.Which media did they prefer?
- Which exact magazines/ dailies/ tv channels to they think will work.
Comments on what questions to ask channels to provide feedback on marketing media? »
U need to do some secondary data work before u go to the channel -to see what works where. (Readership / Viewership data by location)
U cud ask the following to ur channel:
- Ranking / 5 point rating would help.Channel to rate or rank the various media on which would work better for them.
- U cud ask how they have spent THEIR money to promote their business.Which media did they prefer?
- Which exact magazines/ dailies/ tv channels to they think will work.